Mobile data usage has put the spotlight on a mass annual migration of tech savvy humans to the regions over the summer break.

Waikato was the favoured spot for Aucklanders fleeing the concrete jungle attracting at least 130,000 people.


The telecommunications company Spark tracked data usage between Christmas day and January 5.


It showed almost 19 per cent of Aucklanders who left the city for the holidays visited the Waikato, beating other areas for their favourite spot.


The region was also high on the list of places to visit for Wellingtonians, with over 16 per cent of those who left the capital city opting for a stay in the Waikato.


But the Coromandel Peninsula, unsurprisingly, was the country's favourite.


Around 150,000 people chose the peninsula for their getaway, leading to a 231 per cent spike in daily mobile data usage in the region.


On the flip side, Auckland, Wellington and Christchurch not only experienced dips in daily mobile data usage (20 - 25 per cent) over the peak holiday period, but also around 50 per cent of the population of each city left to visit other places around New Zealand. 


But most didn't venture too far, staying within a three-hour drive from home.


Kiri Goulter, CEO of Hamilton and Waikato Tourism, said Spark's data backed the tourism organisation's figures.


"It is good to hear the region is a popular summer destination for Aucklanders and Wellingtonians based on the Spark figures, and this supports the data that we received too.


"Domestic expenditure and guest nights were well up for the region in December which is a great result and anecdotally this trend is likely to continue for the rest of the summer.


"In addition, our website shows people seeking information about walking and cycling, events and family-based activities.


"We have certainly heard that numbers to walking trails like Te Waihou Walkway, Sanctuary Mountain, Wairere Falls have been very busy along with our seaside hot spots of Raglan and Kawhia."


Statistics New Zealand data shows that in 2015, 110,000 more Kiwis stayed in a Waikato hotel, motel or other accommodation provider than the year before.


NANCY EL-GAMEL - Stuff


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